Here at Lotame, we are pretty proud of our amazing technology and the service we offer our clients. Frankly, we consider ourselves to be a cut above the rest. Why are we so amazing? Here’s a look at what makes Lotame different…in the best way possible!
Time-Tested: Crowd Control launched in 2006, meaning we’ve had six years to test the technology and work out the kinks. In addition, we ran millions of dollars worth of digital media campaigns through the platform (back when we were an ad network), so we know how to maximize the benefits of a DMP. We’ve put this experience to work to help publishers and advertisers consistently exceed revenue and campaign goals, and we’re not shy about sharing our best practices and tips with clients to help them realize amazing results!
Dedicated Client Services Team: Who has the knowledge to share these best practices with you? Our clients receive unlimited access to a dedicated client services representative to assist with any questions and to maximize the value received from Crowd Control. Many of our client and professional services team members have been a part of Lotame since the company’s infancy, and as a result they know the product backwards and forwards. Who else would be best to show you the ins and outs of a great technology than the expert users themselves?
Intuitive, Flexible Interface: Consistently referred to as having the most user-friendly interface in the industry, Crowd Control’s dashboard boasts seamless integrations, unmatched rule-based data collection, and turnkey audience building. Often, the first comment we hear when demonstrating Crowd Control is: “Wow! It’s so easy to use!” And we are proud of that. Running a successful advertising campaign is hard enough … Crowd Control makes the process easier.
Superior Data Collection Methods: While other DMPs offer only URL-based data collection, Crowd Control also utilizes a proprietary Action-based collection technique for ingesting and segmenting data points on the actions users are taking on your page. What does this mean? We can capture up to 4x as many data points as our competitors. So while they’re only collecting data based on which page of the website you are on, Crowd Control is keeping an eye on who’s commenting, who is sharing and who is uploading videos, just to name a few examples. This results is more in-depth and accurate behavioral data for our clients…which leads to greater engagement with their customers.
Flexible Custom Hierarchies: No more fitting your data points into a concrete unmovable set of buckets; Lotame will work with you to create a customized hierarchy to best suit your data management needs. This hierarchy can then be easily updated in real-time whenever you need. With Crowd Control, you don’t have to conform to anyone’s standard but your own!
Real-Time In-Platform Reporting: Crowd Control clients get access to comprehensive, real-time Audience Profile and Affinity reports for every audience they build, so you can see exactly what your audiences are interested in and how they interact with your digital properties. Maybe you didn’t know that your Nutrition Blogger audience was also really interested in Rock Music. You can use these insights to scale your audience, or just to reach them more effectively. And the coolest part is that all of these reports can be exported from Crowd Control directly to clients via email with the click of a button.
Media Agnostic: Its your data, take it wherever you’d like. Not only does Crowd Control offer greater insight into audience data segments, but it also allows you to obtain your media inventory anywhere: DSPs, networks, exchanges, or direct publisher relationships.
Highest Possible Privacy Standards: Privacy is a hot topic in the data world and we consider ourselves ahead of the curve. As a thought leader in the privacy arena, Lotame partners with every major industry watchdog, including Evidon, IAB, DMA, and NAI, and we adhere to the most stringent privacy standards in the industry. We have never collected PII (personally identifiable information, like names or email addresses), and we don’t plan on it.